Description: Loyal 9 is a Ready-To-Drink Vodka Lemonade. Diageo launched it in eight states before taking it nationwide. NOISE™ was tasked with activating in each state.
Employer: NOISE™
Role: Creative Strategy
Created brand-safe content ideas for influencer partnerships
Designed all Loyal 9 merch and influencer gifts for unboxing experiences
Managed social accounts across platforms
Art Directed BTS photoshoots, seasonal photoshoots, holiday photoshoots, and animations for the brand
Designed OOH campaigns
Organized Loyal 9 partnership with Real Housewife of New Jersey @melissagorga (2.8M followers on Instagram)
Organized Loyal 9 partnership with American Actress, Crystal Hayslett @luvcrystalrenee (743k followers on Instagram)
Organized Loyal 9 partnership with Real Housewife of New Jersey @melissagorga (2.8M followers on Instagram)
Organized Loyal 9 partnership with ESPN announcer and Podcast Host, Field Yates @fieldyates (996k followers on Twitter)
Organized Loyal 9 being present at MET Life Stadium in New Jersey
Organized Loyal 9 partnership with American soccer player, Matt Turner @headdturnerr (241k followers on Instagram)
